The crux of the strategy revolved around fortifying the DIY retail network. This involved a comprehensive analysis of market dynamics, consumer behavior, and retail trends to position the company strategically within the DIY segment. The goal was to empower consumers and enhance their engagement with the brand, fostering long-term loyalty.

The overarching objective was establishing the company as the preeminent player in the market by 2007. The strategic roadmap outlined a series of targeted initiatives, ranging from product diversification to customer-centric service enhancements, geared towards elevating the company's position in the competitive landscape.

The corporate strategy extended beyond traditional boundaries, encompassing a holistic approach. Human resource road mapping ensured the organization had the right talent aligned with strategic objectives. The marketing and advertising strategies were intricately woven into the fabric of the overall business strategy, creating a seamless and impactful narrative that resonated with the target audience.

The success of the corporate strategy is vividly reflected in the company's current standing. With the second-largest market share, the company has met and exceeded expectations. High volume growth and robust profit margins across various stock-keeping units (SKUs) underscore the strategic foresight embedded in the program of action presented.