The business strategy was intricately woven around FMCG Giant’s 'Citizen First' concept, placing the needs and well-being of citizens at the forefront, by aligning operations and initiatives with this core philosophy, the strategy aimed to meet market demands and contribute meaningfully to societal advancement.

Central to the business plan was the commitment to create value where none existed. This involved innovative approaches to identify and fulfill unmet needs in the market, ensuring that each business unit played a role in enhancing societal well-being. Co-creating value with customers became a cornerstone, transforming business processes into avenues that added tangible value to the broader community.

Recognizing the strength of a unified approach, the strategy emphasized the maximization of complementarities across different business units within FMCG Giant. This involved leveraging the diverse capabilities inherent in each unit, fostering collaboration, and creating a holistic framework where the sum was more significant than its parts.

The strategy's meticulous mapping of human resources competencies was an integral aspect. This process ensured that the workforce was aligned with organizational objectives and equipped with the skills and knowledge necessary to drive the vision of 'Citizen First' and commitment beyond the market.

The strategy encompassed a forward-looking approach to organizational structure design and future road mapping. This involved creating a flexible and adaptive structure that could evolve in tandem with changing market dynamics and societal needs, ensuring FMCG Giant's sustained relevance and impact.